Hearth & Hug Bakery

Hearth & Hug Bakery

100 Hanover Street

Boston, MA 02108


Made from scratch baked goods including bread, cakes, and specialty pastries.


The concept for Hearth & Hug Bakery began many years ago, when our owner’s family read her the book Charlie and the Chocolate Factory. As a child, she was so enchanted by the idea of fantastic sweets (and an entirely edible chocolate room), that she vowed to be the most magical of chocolatiers when she grew up. Her love of chocolate soon led her to discover the world of baking, and her enthusiasm for the craft has never waned since. While she eventually learned that the magic of Willy Wonka’s factory existed only in fiction, she found that there was a different kind of enchantment that came with baking; the pure joy and happiness that a good pastry can bring to people. She then decided to spread as much of that joy as she could by going to culinary school and opening a bakery. In 2023, the opportunity arose, and Natalie Hug was able to start Hearth & Hug Bakery.

This bakery is a culmination of years of trial, error, home and professional kitchen experience, and most of all, love. We are so happy to finally be able to share that love with you!